Our purpose and values

We exist to build, maintain and restore trust and confidence between consumers and businesses

We aid consumer understanding & confidence in a society which is more connected, disrupted and focused on sustainability

We support consumers and suppliers independently and fairly without favouritism or discrimination;​

• By striving to have a deep understanding of consumer behaviour
• By helping suppliers improve service, change culture & build confidence
• By helping industries resolve systemic industry-wide issues
• By using technology and analysing data to improve services and reduce detriment

Our values are at the heart of everything we do - they support colleagues in working collaboratively and building trust with stakeholders. We encourage colleagues to live out our values of being balanced, courageous, empathetic, and open each and every day. 

Colleagues are also encouraged to be courageous with each other and to highlight when they see behaviours that don't align with our values.

• Be balanced
• Be courageous
• Be empathetic
• Be open