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Consumer Action Monitor

The Consumer Action Monitor is one of the most comprehensive surveys on complaint behaviour in the UK. The report provides an insight on consumer attitudes to complaining and on the factors that impact trust in a business.

Now in its eighth year, the Consumer Action Monitor tracks how a number of factors can affect consumer attitudes and behaviours to complaining.

The latest survey, captured from more than 4,000 interviews in November 2022 also provides some interesting insight on consumer attitudes to net zero and green products.

Key themes in the 2020 CAM report include:

  • Complaint numbers Faced with the unprecedented challenges of the Covid-19 pandemic, were consumers compelled to make more complaints to their energy and telecoms providers, or did complaining become less of a priority in 2020?
  • Vulnerability How did the public health and economic crisis impact the most vulnerable in society? Were the challenges faced by vulnerable consumers exacerbated by the pandemic and, if so, how did they respond?
  • Green agenda Did the green agenda diminish in importance for the average consumer? Or did the events of 2020 cause consumers to take more notice of sustainability issues and providers’ environmental credentials?
  • Trust and loyalty How did Covid-19 affect relationships between consumers and providers in energy and telecoms? Did they share a mutual understanding of the challenges faced and act with more empathy, or did the pandemic result in corrosion of consumer trust and loyalty?
  • Complaint timescales What are the perceived timescales associated with independent dispute resolution in the mind of the British consumer? Are we as ombudsman, energy and telecoms providers and regulators doing enough to educate consumers about the timescales involved with access to redress, or is there more work to be done?

Want to learn more? We’re happy to help.